Unfortunately, pricing tends to be talked about so infrequently that freelancers and small business owners are often left feeling as though they’re grasping in the dark.

Once you figure out how much you should be charging, it doesn’t just stop there. If we want to create a business that grows with us and continues to support our financial needs, we have to make sure we’re adjusting our pricing according to our changing circumstances.

I’ve recently been asked how frequently and by how much freelancers and small business owners should be raising their prices. These are really important questions because your pricing shouldn’t be something that’s static. Instead, your prices should be evolving and increasing to meet your needs and reflect your growing experience.

In this blog post, I’m going to answer these questions and give you some guidance to help you develop your pricing strategy over time.

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I’ve dedicated the final instalment of this three-part series to helping you focus on raising your prices. This is because you need to check in with your pricing regularly to make sure it’s still relevant to your circumstances. If you don’t, you risk not earning enough to cover all your expenses without having to work longer hours.

As freelancers and small business owners, increasing our prices often gets pushed to the bottom of our to-do lists. We often think that now isn’t the right time, that we need to get more qualifications or finish a certain project before we can even think about raising our rates. But we need to make reviewing our prices a priority if we want to create a sustainable business that will support us in the long term.

In this blog post, I’m therefore suggesting five financial tasks you can do when checking in with your pricing. Click here for some inspiration!

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I often get asked whether or not having set service packages is a good idea, and the answer is never a simple yes or no. Pricing packages at a fixed rate can be a great solution for some freelancers and small business owners, while they’re simply not an option for others.

As ever, it depends on the type of work you do and the kind of clients you work with.

Some projects will lend themselves perfectly to the creation of packages, enabling you to proudly display them on your website at a set price. While for others, the amount you need to be charging will vary widely based on the scope and specifications of the task in hand.

In this blog post, I’m going to help you understand whether fixed service packages could be a good fit for your business and, if so, I’m going to suggest how to price them.

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As freelancers and small business owners, I think we all know that moment when a highly anticipated email drops into your inbox in response to a quote. Torn between clicking on it too eagerly and not letting it distract you from what you’re working on, you open it to find the words you’d been dreading: your quote is too high... Could the client please pay less?

So many of us find it hard to know how to answer this question, and it’s completely normal to find yourself spiralling in these situations. Standing firm on your prices can be one of the most difficult things you're faced with as a freelancer, particularly if you identify as a people pleaser.

To empower you when you next find yourself in a similar situation, I’ve written this blog post to help you say no to a customer in a way that might still give you the opportunity to work with them. Click here to find out how!

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How much should I charge? I get this question quite a lot, and it’s a really difficult one to answer. Although I can teach you my method to help you calculate your rates, unless I know your circumstances, I can’t tell you exactly how much you should be charging. And the truth is that no one can.

As small business owners starting out in our freelance careers, we often allow ourselves to be influenced by other people and set our rates based on what someone else is charging. The thinking is that if you do this, you can’t go too far wrong. But unfortunately, nothing could be further from the truth.

If you set your rates this way, the price of your services might be aligned with others in your industry, but will you be earning enough money to cover your expenses and make a decent living without having to work all hours?

Here, I’m explaining why you shouldn’t apply the one-size-fits-all rule to your pricing.

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A little while back, I shared my quoting process with you. I set out a four-step strategy showing you how to use previously tracked data to help you come up with a final figure to present to the client.

However, I’ve since been asked what you should do if you’re quoting for something you’ve never done before. It’s all well and good me telling you to use previous data to help you price a project, but what do you do if you simply don’t have any?

If you don’t know how long a project is likely to take you, it makes it very difficult for you to accurately calculate the cost based on your hourly rate.

In this blog post, I’m helping you put together a quote that you feel happy with for services you might not have provided before.

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As freelancers and small business owners, it’s very easy for us to get stuck in a vicious cycle of working all the time. Although many of us started our businesses so we could do our own thing and enjoy our independence, freelancers have a tendency to find themselves tied to their desks, working non-stop.

Unfortunately, once you get into this cycle, it’s very hard to get out of it. You’re working constantly on client projects, which means you don’t have time to do any business development to change the situation, and before you can finish one job, the next job has already rolled in.

If you can identify with this and feel as though you’re in a vicious cycle, this blog post aims to help you find a way to break out of it. Read on to find out how freedom can be found in the numbers and in five small steps...

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Imagine you’ve finally found the courage to increase your prices, to ask your current clients to accept higher rates and to charge new customers more from the outset. But then the doubts start to creep in. After putting your prices up, you notice that you’re working less, and you feel as though you’re losing out on work.

What should you do? Should you lower your rates?

There are lots of different factors to take into consideration if you’re in a position where you feel you need to decide between lowering your rates and sticking with a higher price. In this blog post, I’m running through a few questions you can ask yourself if you’re thinking about decreasing your prices across the board or for a specific project.

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There are so many facets to pricing your services. As a freelancer and small business owner, you’ll probably find yourself asking a whole range of pricing questions. On top of the common doubts over whether you’re charging too much or too little, you might be wondering how professional and ethical your prices are as well.

One question I’ve been asked is whether it’s acceptable to have different prices for different clients. Is it OK to be charging one customer a certain rate for a specific service and another client a different rate for that same service?

The short answer is yes! In this blog post, I’m breaking down this question into its various considerations to show you exactly why there’s nothing wrong with having a range of prices for the same service. On the contrary, if you don’t have different prices for different clients, it probably means you’re missing out on an opportunity for growth!

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