Freelance Insights — Susie Jackson

This Freelance Insights interview features Meg Harrop, a brand stylist and designer who helps business owners develop their brand identity.

I started following Meg on Instagram a few months ago because she was working with a fellow translator on her new branding. I soon found myself liking every one of her posts, from insights into her design process to her portfolio of client work and her helpful tips on running a business that is authentic and honest. Meg is a wonderful example of how to do Instagram right.

Meg usually works 1:1 with clients on their branding, but she’s scaling that back over the next few months to start selling digital products online that will be of use to both her current client base and fellow designers. I can’t wait to see what she comes up with!

If you haven’t got much of a budget but you feel like your branding could be more professional or consistent, or that you want to make your freelance business convey more of YOU as a person, Meg’s Blossoming Brand Blueprint is for you. It’s a 3-step guide that walks you through the whole process of creating a brand for your business, and she’s offering it for free!

Susie Jackson20 April 2020Graphic designerComment

Maddie Ace - Content and Advocacy Artist

This Freelance Insights interview features Maddie Ace, a content and advocacy artist whose freelance work includes graphic design and social media marketing.

Maddie also happens to be one of my best friends from university. It’s been 10 years since we met and lived together and, despite both moving continents for love, we’re still in touch and both running freelance businesses!

Alongside her freelance work, she is a champion of openness and honesty around mental health. Follow Maddie on Instagram for a refreshing insight into the reality of living with mental health struggles. Far from the highlight reel that is most people’s grid, Maddie shares what her life really looks like and what helps her cope on a day-to-day basis.

Susie Jackson13 April 2020Graphic designer, Social media marketerComment

Ellie McBride - Specialist Virtual Assistant

This Freelance Insights interview features Ellie McBride, a specialist virtual assistant who runs Calibrated Concepts.⁠

⁠⁠I started following Ellie on Instagram because of her useful IGTV videos and blog posts, but I’ve loved seeing her posts about life as a female entrepreneur who has moved to a different continent and is making her business work (I can definitely relate!).⁠

⁠She runs a course called ‘Social Media Clarity’ that’s designed to help people streamline and simplify their social media by putting systems in place.⁠ It's a 3-day, email-based course that covers creating a content library, creating a weekly social media plan, and picking the best post scheduler for your business.

If you’re in need of some organisation in your business, Ellie’s got just the thing for you! She’s created a collection of her favourite tools, tips, and strategies for running an efficient business. Start implementing them and creating systems with her guidance today.

Susie Jackson6 April 2020Virtual assistantComment

Madalena Sánchez Zampaulo - Translator and Copywriter

This Freelance Insights interview features Madalena Sánchez Zampaulo, who is a Spanish- and Portuguese-to-English translator specializing in medicine and life sciences.⁠

⁠I took Madalena’s T&I Website Blueprint course in 2019 because my translation website was in dire need of a makeover. Madalena's tips helped me create a design I love, re-write my copy to better target my ideal clients, and improve my SEO to attract more leads.

Besides being a translator and copywriter and teaching courses, she is the co-host of the podcast Smart Habits for Translators, which gives simple strategies to build better habits for your business and lifestyle.

⁠Madalena also hosts webinars and challenges on a range of business topics and runs a very helpful blog for translators and interpreters. To get updates on all her new and upcoming content, sign up for her email list. You’ll receive her Website Design Checklist for the T&I Professional for free when you do.

Susie Jackson25 March 2020Translator, CopywriterComment

Sophie Livingston - Website Copywriter

This Freelance Insights interview features Sophie Livingston, a website copywriter who helps other freelancers attract clients who value what they do.

Sophie was the inspiration for this series, as she posted on Instagram about other freelancers throughout December using the hashtag #freelanceadvent! I’d been thinking for a while that I wanted to do something to promote community over competition, so Sophie’s recent posts were just the push I needed.

Sophie sends out a monthly newsletter that totally feels like you’re getting a letter from an old friend (couldn’t we all do with a bit of that, given the loneliness that can come with freelancing?). On top of that, she provides real value on topics like copywriting, branding, content marketing, etc.

Susie Jackson11 March 2020CopywriterComment