As freelancers and small business owners, how many of us can say that we have a clear pricing strategy in place for our businesses?

There are probably fewer of us out there with a dedicated pricing strategy than I’d like to think! I’m a true believer that strategizing your pricing helps you take both your business and the quality of your personal life to the next level. This is because having a clear pricing strategy brings with it so many benefits.

Here, I’m looking at some of the advantages that having a defined pricing strategy can offer you. I start by exploring what a pricing strategy is before explaining why having one should be a priority for both you and your business. Click here to find out more!

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I often find myself telling freelancers and small business owners that they should consider raising their prices. In fact, given the current economic climate, I’ve been recommending this approach more than ever before. Having said that, if you aren’t making enough money through your business, raising your prices isn’t always the right (or only) course of action, especially if you’re already earning decent rates from your customers.

What if you’re charging what you need to be charging per hour, but you still aren’t earning enough to make ends meet? Just because you aren’t making enough money, it doesn't necessarily mean you should immediately tell your existing clients you're putting your prices up.

In this blog post, I’m talking you through when raising your rates might not be the best idea as well as alternative courses of action you can consider instead.

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I often hear people say that you can’t possibly earn a decent living as a freelancer. It’s a belief that seems to be held by society and that, unfortunately, sometimes trickles down to freelancers or to those who would like to become freelancers.

When it comes to perspectives surrounding earning potential among freelancers themselves, I’ve heard it all, from ‘it’s really tough to make a decent living as a freelancer’ to ‘I earn a 6-figure salary from my small business’. Those who do make 6 figures are few and far between; however, they go to show that earning a decent living is more than possible.

I know a lot of people are feeling concerned right now about global inflation and the increased cost of living. Many freelancers are worrying about making enough money through their businesses to cover all their outgoings. So, in this blog post, I’m sharing what I’d say to you if you’re unsure you can earn a decent living from freelancing alone.

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There are lots of small business owners who balance freelancing alongside salaried employment. However, there also seems to be a stigma attached to not dedicating 100% of your working hours to running your own business.

In my role as a mentor, I’ve spoken to several people who were employed and self-employed at the same time and who felt ashamed of the position they were in. They seemed to feel as though they were failing because they weren’t freelancing full time. My response to this is always the same: there is nothing to be ashamed of in having a job alongside your freelance work!

In this blog post, I’m looking at some of the reasons why there’s nothing to be ashamed of, as well as exploring how being both employed and self-employed puts you in a powerful position when it comes to pricing your services as a freelancer.

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In the past, I’ve had mentees tell me they feel guilty about charging for their services because they want to help others.

As freelancers and small business owners, many of us do start our own businesses due to a drive to help other people. We often want to run things in a values-driven way, and we can do that because we’re the ones in charge. However, our desire to help others can often result in a reluctance to charge for our services, or to charge a rate that truly enables us to earn a decent living. We can end up feeling guilty about charging people for the services we're delivering, even though we're providing value and supporting others.

In this blog post, I’m therefore looking at how to price your services when your main aim is to help others. More specifically, I’m showing you how it’s possible to help others and earn a decent living at the same time.

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A little while ago, I was talking to a mentee who was planning to move to a more expensive location. We were discussing the potential need to increase her prices as a result of the higher costs involved. However, my mentee didn’t think she could charge her customers more just because she was moving to a more expensive country. It wouldn’t be fair to pass that additional cost on to her clients. Or would it?

If you feel the same as my mentee, it’s completely understandable. You may think that your move has nothing to do with your customers, so it might feel unfair to increase your prices with them just because you’ve decided to move house. However, you’re running a business, and if your costs increase, your rates will likely need to increase too.

In this blog post, I’m talking you through the impact a move will have on your rates, as well as how to set and increase your prices so you’re earning enough at the end of each month.

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